Use our market research platform to map your consumer needs, ideate using design thinking, test innovation response using traditional qualitative, quantitative and neuro tools.


Optimize your online or offline experiences using the Ideal Experience Lab on our market research platform. We help you to put user needs at the heart of your product & service design process.


Agile Analytics Lab leverages the power of machine learning to optimize go to market strategies and model structured and unstructured data for decision making through our cutting edge market research platform.

Ideal SustainX Lab is targeted specifically to design sustainability or regenerative strategies; and to assess the impact and the progress towards the achievement of your sustainability goals.